If you’re a local business owner, this Google Business Profile Image Upload Checklist was created for you. Your photos aren’t just filler content—they’re a key signal to both Google and potential customers that your business is active, trustworthy, and relevant. Following a consistent system for uploading and optimizing images makes the difference between blending in and standing out in search results, especially now that AI-driven search relies heavily on visual and local signals.
📸 Weekly Image Requirements
3–5 new photos uploaded each week
Each photo preferred is original, but you can use stock or AI-generated images if they relate to your product/service.
Each photo is geo-tagged with service area coordinates. All photos must be geotagged (location embedded into the graphic or photo)
Clear, high-resolution (1200x900 px or better)
Optimized file name (e.g., drywall-repair-keizer-oregon.jpg)
🧭 Geotagging & SEO Info
GPS location embedded (use tools like GeoImgr or XnView)
Business name, service, and city in image alt-text or caption
Add relevant keywords in the photo description (in GBP)
📂 Photo Categories to Include Weekly
Category Checklist
📍 Location/Area [ ] Landmarks, neighborhoods, or cities you serve
🧰 Service Work [ ] Before/after project shots, action shots of tools
👥 Team/Staff [ ] Friendly staff doing work in the field
🏆 Results [ ] Finished projects or satisfied client results
📝 Behind-the-Scenes [ ] Planning, quotes, daily ops, showing professionalism
📅 Monthly Audit
Review which photos are getting the most views
Remove blurry, duplicate, or irrelevant images
Add seasonal or event-specific content (e.g., “Spring HVAC Tune-Up in Salem”)
Update any outdated uniforms, signage, or branded vehicles
If keeping up with weekly uploads, geotagging, and monthly audits feels overwhelming, I can help. Contact me directly, and I’ll set this up and manage it for you as a regular monthly service so your business stays visible and competitive. www.thesmallbusinessguru.com